Our Team

Biography

I’m the Founder and CEO of MAGGMALIGHT, a lighting design and consulting studio based in Marrakech, Morocco and Lyon, France, focused on delivering technically accurate, emotionally resonant, and energy-efficient lighting solutions for clients across Europe and beyond.

With over 10 years of experience across architecture, urban planning, and product development, I specialize in tailored lighting strategies for residential, hospitality, commercial, public, and horticultural environments. My mission is to enhance the function, feel, and identity of spaces through light—balancing compliance with creative impact.

🔦 Lighting Expertise Across Diverse Sectors

My portfolio spans over 500 lighting projects across Europe and internationally, including:

• 🏢 Commercial: Lighting design for high-end retail stores, business centers, and restaurants—balancing branding, visibility, and ambiance.

• 🏠 Residential: Custom indoor and outdoor lighting schemes for private villas and apartments, optimizing aesthetics and comfort.

• 🌿 Horticultural: Light mapping and spectral optimization for indoor agriculture facilities, improving plant growth and energy efficiency.

• 🏙 Public Spaces: Lighting studies for urban plazas, façades, and pedestrian zones—prioritizing safety, mood, and environmental integration.

• 🏟 Sports Facilities: Lighting for sports fields and gymnasiums, with compliance to performance and broadcast standards.

• 🏭 Industrial: High-efficiency lighting simulations for logistics centers and manufacturing halls, focused on worker safety and cost savings.

⚙️ Technical & Consulting Services

• DIALux evo & Relux Photometric Studies: Realistic lighting simulations aligned international lighting standards.

• Consulting: Supporting architects, engineers, and manufacturers with accurate lighting documentation, system design, and workflow optimization.

• Project Acceleration: Delivering photometric packages and reports within short deadlines to support faster project validation and approvals.

📚 Lighting Design Training Programs

I’ve trained over 200 professionals, students, and job changers across Europe through MAGGMALIGHT’s tailored learning programs. Courses are delivered online or in-person, and cover:

• Indoor/Outdoor architectural lighting

• Public & street lighting

• Horticultural grow lighting

• Software mastery in DIALux evo & Relux

• Custom modules for lighting manufacturers and design offices

💡 About

With a foundation in data science, AI, and systems optimization, I bring a unique perspective to my role as Operations Manager at Maggmalight, a company at the intersection of art, design, and technology in the world of lighting.

My experience leading high-impact data projects in industries like travel & tourism, steel manufacturing, and fintech has equipped me with the tools to optimize workflows, scale operations, and implement smart systems that drive business efficiency. From big data pipelines at Amadeus to AI-driven anomaly detection at ArcelorMittal, I’ve developed a strong operational mindset rooted in precision, problem-solving, and innovation.

At Maggmalight, I’m focused on bridging technical insight with creative execution—managing project timelines, aligning cross-functional teams, and ensuring seamless delivery of our lighting design, smart lighting, and smart home solution services. I thrive in dynamic environments where design meets logistics, and where every lighting project tells a unique story.

Now at Maggmalight, I’m excited to help scale impactful design projects, streamline operations, and support a growing team committed to excellence in lighting innovation.

Education : 

Engineer with a multidisciplinary background in data science, AI, and applied mathematics - Centrale Lille Engineering School

💡 About
As Head of Marketing at a leading lighting design company, I bring a strategic blend of digital marketing expertise, content strategy, and sales-driven thinking to position our brand at the forefront of innovation in architectural, smart lighting, and smart home solutions.

With a hands-on background as Co-Founder of Groweb.ma, I’ve led high-impact marketing initiatives—developing scalable campaigns, managing full-funnel strategies, and driving measurable growth through SEO, paid media, social platforms, and lead generation. This entrepreneurial experience sharpened my ability to execute with agility, while also collaborating across teams to build repeatable systems for growth.

Today, I apply that mindset to a more structured setting—leading cross-functional teams, aligning marketing with business development, and building a strong marketing foundation to support long-term scale.

I focus on brand positioning, campaign strategy, and performance analytics—ensuring every effort is data-informed and outcome-oriented. At the heart of my work is a deep commitment to connecting our creative lighting solutions with the right audiences—whether through digital storytelling, strategic partnerships, or market segmentation.

📈 Highlights:

Boosted client conversion rates by 30% in under six months through a refined inbound marketing strategy

Developed a multi-channel content roadmap that increased organic traffic by 75%

Led cross-functional collaboration between marketing, design, and sales to accelerate campaign rollout and alignment

Focused on the smart lighting and smart home space to engage design-conscious, tech-savvy audiences

I thrive at the intersection of creativity and execution, helping bring visionary lighting experiences to life—on time, on brand, and at scale.

As Finance Lead at a growing company specialized in lighting design and smart lighting solutions, I bring a strong foundation in accounting, control, and audit, paired with a hands-on, entrepreneurial approach to financial operations.

Having completed my Master’s degree in Comptabilité, Contrôle et Audit (CCA) at Université Sultan Moulay Slimane, I’ve developed solid expertise in financial reporting, budgeting, cost analysis, and compliance. This academic background, combined with my early experience supporting business operations, has enabled me to build and streamline financial processes that support both creativity and scalability.

In my role, I work closely with founders, designers, and technical teams to manage financial planning, track project profitability, and ensure that our smart lighting innovations are backed by sustainable financial strategy. I support the company’s mission to deliver high-impact lighting design by aligning resources with bold, forward-thinking projects.

💡 Focus Areas:

• Budgeting, forecasting & performance tracking
• Financial reporting & internal controls
• Cost optimization for lighting design projects
• Investment planning for smart lighting technologies
• Cash flow oversight & supplier coordination

What drives me is helping creative teams make confident decisions by providing clear, reliable financial insight. I believe strong financial leadership empowers innovation—especially in a field where design, technology, and storytelling come together through light.